East Village FroYo craze lives on, apparently

Over on Second Avenue near East Seventh... there's a new tenant for the former Spa Belles location ... A Twister self-serve frozen yogurt shop...

Here's the description of one from Long Island:

Twister Frozen Yogurt is a family-owned and -operated, self-serve frozen yogurt shop. It features an ever-rotating selection of 16 flavors, including low-fat and sugar-free options, as well as sorbets. The toppings bar stocks 40 toppings, including fresh fruit, nuts, hot fudge and more.

Meanwhile. The Yogurt Station remains closed on St. Mark's Place ... the NLYU Yogurt on First Avenue near East 10th Street closed after just a few months in business... And there's still no sign of the Yogurt Crazy shop on Third Avenue.

Apparently no one will be getting Yogurt Crazy now on Third Avenue

[June 2012]

Signs went up for an incoming Yogurt Crazy last June on Third Avenue between 12th Street and 11th Street ... replacing the hardware store that closed in January 2010...

However, there was never any craziness... Last month, we spotted a "rent demand" letter on the door from landlord NYU ... Per the letter, signed by Peter Min, director of NYU's Lease and Acquisitions, Yogurt Crazy owes $37,134.87 "for rent and additional rent" through Feb. 28.

Last Monday, we spotted more legalese papers taped to the door...

And now, someone has removed the Yogurt Crazy signage....



So! Let's do a quick FroYo recap. A Twister self-serve frozen yogurt shop is in the works on Second Avenue near East Seventh Street. The Yogurt Station remains closed on St. Mark's Place ... the NLYU Yogurt on First Avenue near East 10th Street closed after just a few months in business.

Oh! That Yooglers froyo place opened on Broadway near East 10th Street about a month or so ago. Never noted that...



Before the building housing Yooglers was torn down to make way for luxury condos, the address was the last home to New York City's unofficial poet laureate Frank O'Hara. Read more about that at Jeremiah's Vanishing New York.

Deal of the day: FroYo shop for sale on St. Mark's Place

Spotted on Craigslist:

Busy Self-Serve frozen yogurt shop in East Village for sale buy owner.

Store is located on St. Marks Place between 2nd and 3rd Avenue. Extremely high foot traffic area 7 days a week.

Great for frozen yogurt business or other fast food concepts.

Store has been in business since 2008. Absentee owner looking to sell.

9 years, 6 months remaining on new lease with new 2013 tax base year.

750 SF plus basement storage space. Plenty of space for outdoor seating as well.

Current monthly rent way below market at $6200.

The listing doesn't mention the shop by name, but it has to be Yogurt Station, which recently reopened after a several-months hiatus.

From FroYo to dry cleaning

As Hunter-Gatherer noted this past January, öko frozen yogurt at 137 First Avenue near Ninth Street "closed for renovations" after just six months at the location...



"Closed for renovations" after six months, of course, is simply code for "we're out of business." Sure enough, the location never reopened.

Now, coming to this site: A dry cleaners.



By my count, this makes the fourth dry cleaners to open in the East Village this year.

P.S.
There are still two öko frozen yogurt shops in New York: Park Slope and Forest Hills.

[öko photo via Hunter-Gatherer]

The state of national retailers in NYC; Dunkin’ Donuts tops the list again

The Center for an Urban Future released its 10th annual State of the Chains report in late December... here are some cut-n-paste highlights ... (the full report is here)...

The tenth annual ranking of national retailers in New York City ... shows a 1.8 percent increase in the number of store locations over last year. Though this is the ninth consecutive year with a net increase in national chain stores across the five boroughs, the growth was limited to a relatively small number of retailers.

In a year in which the challenges facing brick-and-mortar retail have burst into view, this report finds that New York’s national chains are not immune to the pressure. Although food establishments continue to show strong growth, retailers that compete most directly with online outlets — such as shoe and electronics stores — have experienced significant contractions.

Overall, a fifth of all national retailers in the city closed stores in the past year, and only one-in-seven retailers on our list increased their footprint — the smallest share since we began keeping track a decade ago.

For the ninth consecutive year, Dunkin’ Donuts tops our list as the largest national retailer in New York City, with a total of 612 stores, a net increase of 16 stores since 2016 — and 271 since 2008. But this year there is a new retailer in the second position on our list: MetroPCS now has 445 stores in the five boroughs, adding 119 locations over the past year and surpassing Subway, which is now third, with 433 stores.

Fast-casual dining chain restaurants in the five boroughs increased 105 percent over the past decade, from 141 to 289, while the number of fast-food restaurant chains grew 14 percent, from 1,107 to 1,261.2 And there are now 952 chain coffee shops in New York, 65 percent more than a decade ago, led by Dunkin’ Donuts. Food-related chains are responsible for 41 percent of the growth in national retailer locations in New York over the past ten years, the most of any category.

And...

In reviewing the past decade for New York’s national retailers, one thing is clear: the growth of restaurants and food retailers is leading the charge.

The number of coffee chains expanded 65 percent since our first chains report was published in 2008, powered by the expansion of Dunkin’ Donuts and Starbucks, as well as local chains like Joe Coffee. During this ten-year period, chain coffee shops added 621 locations, more than any other category. Dunkin’ Donuts alone grew 79 percent.

The number of fast-casual dining chain restaurants in the five boroughs has more than doubled in the past decade, from 141 to 289. The growth of fast-casual chains like Chipotle and Chop’t is in addition to the growth in fast-food restaurants.

The number of chain bakeries — such as Le Pain Quotidien and Panera Bread — has more than tripled over the past decade, from 55 to 161. This is in addition to the growth in fast-casual chains.

Chains that specialize in frozen yogurt, such as Red Mango and 16 Handles, have expanded 283 percent — the largest growth rate of any retailer category. In 2008, there were 12 chain yogurt stores, and today there are 46. However, the city seems to have reached peak yogurt in 2014, with 57 chain yogurt locations.

[A]fter years of growth, chain pharmacies have begun to contract. Chain pharmacies, which include Duane Reade/Walgreens, Rite Aid, and CVS, lost 53 locations since last year and now have a total of 588 locations. This number is just 1 percent above the number of chain pharmacy locations in 2008. This is largely because Duane Reade/Walgreens has been consolidating locations since its 2010 merger and is closing 600 locations nationwide in preparation for a major acquisition of stores from Rite Aid.

Starbucks has more stores in Manhattan than any other national retailer, with 223 locations.

You can find the 2016 report here ... and 2015 ... 2014 ... 2013...

Speaking of Dunkin' Donuts, the one at 250 E. Houston St. between Avenue A and Avenue B will no longer be open 24/7, per the door signage...

The fro-yo wars will be getting ugly (and pricy!)

AdAge.com delves into the competitive world of marketing frozen yogurt.

Red Mango is throwing down the gauntlet in the "authentic frozen yogurt" wars. The chain has hired the Richards Group, Dallas, in a seven-figure deal to create online, in-store, public relations and event marketing. Print and outdoor work will likely be added in 2009.

The chain's announcement comes just weeks after news that archrival Pinkberry hired branding firm Bulldog Drummond, San Diego.

EV Grieve's complete Fro-Yo library.

New business now open on Second Avenue

Meant to mention this earlier in the week... Twister, a family owned and operated, self-serve frozen yogurt shop, is now open on Second Avenue near East Seventh Street. (First spotted the sign at the former Spa Belles location back in January.) The employees handing out free samples outside were very nice.

And to head this off at the pass in the comments, Twister does NOT serve anything in a hoof. So no FroHoHo™. (Frozen Hoboken Hoof.)

Noted

From the Strong Buzz via Eater:

If you’ve had enough of Red Mango, Flurt, YogoMonster and the dozen or other Pinkberry clones that have opened at warp speed around town, it’s time for you to check out Daydream, Union Square’s newest chef-driven frozen yogurt shop.
Owned by Gwen Butler and partners, the shop is fashioned like an old-school ice cream parlor with elegant Italian celeste marble tables and counters, walls and ceiling painted as a windswept blue sky, dark tiled flooring and glossy white high wood wainscoting.Their yogurt is prepared in four flavors from live cultures: green tea, pomegranate, and two styles of plain—one is low-fat with a creamy texture and the other is a light-textured nonfat ($3/$5/$6 for plain flavors, $4/$5/$7 for flavored yogurts).
But the hook at this shop is the toppings (30-85 cents each) which are all made in-house by chef Greg Pena (and some by Ian Russo) like butter rum crunch, peanut butter crumble, and chocolate covered pretzel bits. More unique toppings include infused and spiced wild honeys, organic fruit dust, dehydrated espresso, milled flax seed, honey roasted wheat germ, and chocolate block shavings grated to order. All their nuts are double-roasted for extra flavor, and we toast our coconut as well. Coming soon, they’ll be serving "moffles" which are mochi waffles.

Previously on EV Grieve:
Dare to Daydream! -- and eat Fro-Yo

FroYo casualty: Twister is done on Second Avenue

Twister has closed on Second Avenue near East Seventh Street. Which may not be too much of a surprise given that we never ever ever saw one person inside the place other than employees. (Somewhere we have a photo of an employee sitting by the front window playing a game on his smartphone ... next to a Help Wanted banner.)

The family owned and operated self-serve frozen yogurt shop opened back in August.

On this subject matter, several readers have noted that Twist on Avenue A appears to be dead. (What is the difference between Twist and Twister? Please don't answer.)

Still! Despite closures like this, the froyo craze doesn't show signs of ever slowing down... Red Mango opened earlier this year on Second Avenue... and then there's Funkiberry coming to Third Avenue. Per their website: "Funkiberry is the land of endless yogurt possibilities, where you rule the portions, the choices and the scene."

Getting a Handle on the new yogurt place

I walked by the soon-to-open shop at 153 Second Ave., situated between Ryan's and the Thirsty Scholar, that will sell self-service frozen yogurt.

After I snapped this photo, a man walked out of the shop. I asked him when they would be opening for business. He paused for so long, I got the idea that he had nothing to do with the place and maybe just happened by to steal tools or something. He finally said "maybe in a couple of months." Dunno how reliable that is. You'd think they'd want to be open for the summer...

I've lost track at all the dessert joints along here for tourists and NYU kids. There's the Tasti-D-Lite across the street. And the fat, bald guy's chocolate place. And the 8-9 or so Berry places on St. Mark's...And how many things have given this spot a go in recents years? La Ame Russe? Barracuda Bistro?Bandito?

New shop carries on proud tradition of St. Mark's Place

As we reported last April 1, Cherries, the porn adult gift shop on St. Mark's Place had closed...

Smart money was on a frozen yogurt shoppe taking over the space... a rare commodity in these parts.

But seriously, the new shop has emerged...

Spicy House arrives on 3rd Avenue

[Photo from February 2014]

We spotted a new retail listing for 96 Third Ave. between East 12th Street and East 13th Street back in February … at the time, the space was home to the three-year-old Teriyaki Express & Sushi.

And the new tenant is up and running as of this past weekend — Spicy House … featuring "Asian cuisine and sushi."



Maybe worth noting: the retail listing for the address did specifically state "NO COFFEE, NO CHINESE FOOD, NO BURGERS, NO FROZEN YOGURT."

In any event, we haven't spotted any menus for Spicy House just yet.

[Updated] Reader report: CB3 votes down Friedman-Bloomfield cafe concept for Avenue A

[Photo from February]

The CB3/SLA Liquor Licensing Committee voted 6-1 tonight to deny high-profile restaurateurs Ken Friedman and April Bloomfield a license to open a cafe in the former San Loco space at 151 Avenue A.

According to a reader at the meeting, CB3 member Ariel Palitz cast the lone vote of support. (Also, we hear that Friedman and Bloomfield were not in attendance.)

Of course, all final decisions are up to the State Liquor Authority, so the two could take their case there. However, as Eater previously noted, Friedman and Bloomfield dropped plans for a wine bar on Bleecker Street in April 2012 after encountering some resistance from residents in Community Board 2's jurisdiction.

And some residents had concerns about their Avenue A proposal.



Updated 6:09 a.m.

BoweryBoogie has a report from the meeting here. Per BB: "There was staunch opposition to this application for fear of a bait-and-switch. There’s no kitchen and the food offered is a “light menu.” San Loco, in contrast, never 'celebrated' its drink offerings."

Updated 10:09 a.m.

Friedman tells Eater that they will not pursue the space any further.

We love the East Village and specifically Avenue A. But if we aren't wanted there, we get it. Unfortunately for those who think they've done a great thing by preventing another restaurant or bar from opening there, they will discover that the rent is too high for a barber shop or frozen yogurt store, so a bar or another taco shop will most likely take this space.

Previously on EV Grieve:
Ken Friedman and April Bloomfield eyeing the former San Loco space on Avenue A

More details about the new Avenue A project from Ken Friedman and April Bloomfield

Fists of FroYo

After walking by the 16 Handles on Second Avenue the last few weeks and seeing this... "Now handling: Fist Pumpkin" ...

I decided to see just what Fist Pumpkin meant. Seemed like something I'd find at Urban Dictionary... but, according to a 16 Handles news release:

16 Handles™ ... welcomes back seasonal favorite ‘Fist Pumpkin,’ a beloved, limited edition frozen yogurt designed to capture the spirit and flavor of the autumn harvest.

“Fist Pumpkin got its name from the reaction we saw when guests tasted this flavor—lots of excitement and even a little fist pumping,” said Solomon Choi, 16 Handles founder. “We’re excited to welcome Fist Pumpkin back into the mix and to reunite our brand fans with a flavor that they look forward to all year.”

So now you know too...

Workers quickly gutted the former St. Mark's Bookshop space

Workers spent the weekend (Sunday too!) gutting the shop's home of 22 years at 31 Third Ave. and Stuyvesant Street ...



St. Mark's Bookshop closed on June 29 ahead of a move to a new, smaller storefront at 136 E. Third St. just west of Avenue A. No official word just yet when the shop can open here. Some time this week, most likely.

St. Mark's Bookstore first opened on St. Mark's Place in 1977 ... they had locations at No. 12 and across the street at No. 13.

As for the future of 31 Third Ave., Jeremiah Moss writes: "What will greet me next in this space? A brainless bank, a soulless Starbucks, a fucking frozen yogurt emporium?"

The Save Ray's clothing and accessories line

East Village resident Conrad Oakey designed the Save Ray's logo for the flyers promoting tonight's Save Ray's benefit at the Theater For The New City on First Avenue... Oakey says the image is taken from a photo of Ray holding up the the cover of the Daily News in the days after Sept. 11, 2001...



"I got to know Ray first by becoming addicted to his frozen yogurt, then later by setting him up with Internet access," Oakey says. "I've never seen anyone take such joy in the access to the world the Web provides.

"When he told me about his troubles making rent, I started thinking about what how iconic he is ... and how having some T-shirts around to sell to his late night following would give him another revenue stream."

Now, in another fund-raising effort for Ray's, Oakey and Matt Rosen teamed up to incorporate the Save Ray's image and launch a line of Save Ray's clothing and accessories at Cafe Press. There are more than 80 items for sale. (Including the Save Ray's "classic thong.")





Rosen, who moderates the East Village Neighborhoodr blog, says Ray gets 100 percent of the "markup" on each item sold. (So, if a T-shirt has a wholesale/base cost of $8, and is sold for $12, Ray gets $4.) As Rosen notes, the benefit of using CafePress is that neither Ray or anybody else has to put up any money up front to purchase the inventory and then worry about selling it afterward. CafePress sends out checks once sales reach a certain amount.

"I'll just keep track and hand Ray the money as it comes in," Rosen says. "Hopefully this really takes off. Aside from the fund-raising aspects, it's a neat way for people to show their support."

There will be several of the clothing items available for purchase tonight at the benefit.



As for tonight, Rev. Billy and the Life After Shopping Gospel Choir will be one of the many groups performing. I asked Rev. Billy why Ray's is important to the East Village. He responded, via e-mail:

A healthy neighborhood feels good, it's funky, it's real and it's love! Our neighborhoods are not for sale: we must protect local shops like Ray's, which allow us to encounter each other and share and create stories with each other in a community!

EV Grieve Eatery Etc.: Saints Tavern is purple; Organic Avenue is open

Haven't done one of these in eons. Behind!

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On St. Mark's Place, the newish Saints Tavern got a very purple makeover on Tuesday... (it used to be red)...


[Bobby Williams]

Of course, there is some precedent on the block for purple...



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After a long period of inactivity, workers have recently started renovating the former Spa Belles location on Second Avenue near East Seventh Street... prepping it to be a fucking Twister self-serve frozen yogurt shop ...



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Work continues at 115 Avenue C near East Eighth Street, where Apartment 13 will soon call home ... it's the new restaurant from Paul Seres, the former president of the New York Nightlife Association and a partner in The DL on Delancey and Ludlow... read more about it here. Meanwhile, workers finally removed the iconic sign from the last tenant — The Porch.



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In case you missed this one earlier... Fu Sushi closed on Avenue B between East 11th Street and East 12th Street last August. The Post reported back in January that a new Ethiopian restaurant is opening in its place ... called Haile Ethiopian Bistro, and owned by Menasie Haile and Gemada Hiwot. The signs have been up now for what, six weeks? Anyway...


[Dave on 7th]

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And the new outpost of Organic Avenue opened last Friday on Third Avenue and East Ninth Street... in the space of the former travel agency...



According to their website:

[T]he leading provider of organic cold pressed juices, raw food cleansing programs, snacks, superfoods, truly natural beauty products, healthy lifestyle education and community building events. The company helps people learn how to transition and maintain a healthy lifestyle that is pleasurable and sustainable, while also friendly to people, animals and the environment.

16 Handles returns all glown up

16 Handles recently returned from its closed-for-renovations state on Second Avenue between Ninth Street and 10th Street with new signage that no longer looks like 16 Hindles.

Here's more on the new look via the EVG inbox from Friday...

In celebration of the brand’s 10th birthday, 16 Handles East Village has a fresh new look, complete with custom neon signs, the brand’s signature bold colors, and exposed brick, giving the East Village store the ultimate glow up. The brand will also be working with local artists to paint murals to amplify the space.

The store has also incorporated an entirely new element — #TreatsBy16 counter-serve Fro-Yo, ice cream, and desserts — by bringing a soft-serve machine behind the counter. The very first product to launch with this new concept is the #GalaxyCone ... a deliciously sweet combination of Cotton Candy and Sweet Taro Pie frozen yogurt, served in a cotton candy cloud cone with stars and galaxy-themed hues of blue, pink, and purple.

Space currently housing Teriyaki Express & Sushi is for lease on Third Avenue

There's a new retail listing for 96 Third Ave. … currently home to the three-year-old Teriyaki Express & Sushi. The listing at Newmark Grubb Knight Frank says that the space will be available in March. The rent for the 1,400-square-foot space is negotiable.

Other particulars: "NO COFFEE, NO CHINESE FOOD, NO BURGERS, NO FROZEN YOGURT." Which makes sense given these are things the adjacent businesses are selling.

This side of the block has seen plenty of changes of late… AAA Amici Pizza on Third Avenue at East 12th Street closed last July. The space will become home to a Funkiberry FroYo shop. Next door, Han Dynasty opened in the fall. Then there was the new Nevada Smiths that opened last spring … ditto for Feast. And just across East 13th Street on the northwest corner is the new bar-restaurant the Brazen Fox. (Finally, The Wayside Cafe and Bar opened at 139 E. 12th Street last July behind the former AAA Amici Pizza.)

Seems like a lot of new businesses for one block these past 12 months...

Fern Cliff Delicatessen is closing on Third Avenue

A tipster points out that Fern Cliff Delicatessen on Third Avenue at NYU will be closing... the tipster notes that the shelves are mostly empty...

...and a listing for the space his already appeared... per the flyer, "non cooking food considered." But! "No coffee, pizza or frozen yogurt."

From looking at this photo on the listing, businesses where women can pose like this are apparently welcome...